How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic
From boomers to gen Z, everyone's on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn't: Millennials Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook. The best approach for millennials is finding brand advocates to promote your business. It's a good way to establish trust, an important thing for this generation. Gen Read more [...]

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List
Don't want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list: Remove unsubscribers You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers' decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically Read more [...]

Google Search Page Results [Infographic]

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On a typical Google search engine result page, which results stand out the most? These answers might surprise you: Organic listings The top organic listing gets almost 33% of the clicks, while the top four get 63%. It isn't enough to get on the first page; you have to get a slot in the top four results. Local listings As high as 76% looked at local listings above organic listings. While only 38% looked at the local listings below organic listings. Again, it's proof that placement matters. When Read more [...]

Use a Content Calendar to Generate Leads

Use a Content Calendar to Generate Leads - 315
In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies
Marketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies: Link to your social media pages in your emails. This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing. Encourage newsletter subscriptions. In your posts on social media, remind your followers Read more [...]

Blog Law 101 [Infographic]

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Over the last seven years, the number of copyright lawsuits in the United States has exploded, jumping from just under 2,000 in 2010 to 5,000 as recently as 2015. Copyright infringement in the form online blogs deserves much of the credit. Blog Law Tips Copyright infringement occurs anytime you reproduce, distribute or download a copyrighted work without permission. Even creating a work that borrows from another source without copying it directly can be considered illegal. Placing Read more [...]

[Infographic] Is Your eCommerce Store Leaking Money?

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If it isn't pulling in the expected profit, then an eCommerce store is like a leaky faucet. Money is leaking out and being wasted. Plug up the leaks by figuring out where the store is underperforming. Is your eCommerce store leaking money? Here are a couple common places leaks occur in the industry: Shipping Nearly 30% of shoppers will leave due to high shipping costs or long delivery times. Improve shipping costs by: Work with vendors and fulfillment companies to negotiate lower shipping Read more [...]

Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know
Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users. Who is on Instagram? Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college. Where are they located? More Read more [...]

How to Integrate Facebook Ads with Lead Capture

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Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]